Kambhammettu, Shyam Sunder. <br/><br/>
Measuring marketing performance. 

 - 1 
 - Hyderabad  Magnus school of business  2005 
 - vii,195 
<br/><br/><label>ISBN: </label>8189333194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KAMS