TY  - BOOK
AU  - Mukund, A., ed.
AU  - Dutta, Sanjib., ed.
TI  - Marketing management
SN  - 8178810077
U1  - 001.0726588  1
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Amul -diversification strategy
KW  - Bisleri- marketing strategy
KW  - Coke -pepsi- the cola wars
N1  - Volume-I
ER  -