TY  - BOOK
AU  - Zikmund, G. William
TI  - Business research methods
SN  - 0030330785
U1  - 001.42 3
PY  - 1984///
CY  - New York
PB  - The Dryden press
KW  - Research Methodology
KW  - Exploratory Research
KW  - Survey Research
KW  - Attitude Measurement
ER  -