Zikmund, G. William <br/><br/>
Business research methods / 
By William G. Zikmund 
 - 3rd ed. 
 - New York ;  The Dryden press ,  1984. 
 - xxv, 742p ;  24.5 cm. 
<br/><br/><label>ISBN: </label>0030330785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research Methodology<br/>Exploratory Research<br/>Survey Research<br/>Attitude Measurement
<br/><br/><label>Dewey Class. No.: </label>001.42  / ZIKW