TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing
SN  - 9788131501610
U1  - 658.848  8
PY  - 2007///
CY  - New Delhi
PB  - Thomson south western
KW  - Intenational market entry and development
KW  - Global product management and branding
ER  -