TY  - BOOK
AU  - Mohan, Manendra.
TI  - Advertising management: concepts and cases: Concepts and cases
SN  - 0074517805
U1  - 659.1 MOHM 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Advertising
ER  -