TY  - BOOK
AU  - Lal, Rajiv;Quelch, John A;Rangan, V Kasturi.
TI  - Marketing management: text and cases: Text and cases
SN  - 9780070603950
U1  - 658.8 LALR 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Marketing Management
ER  -