Lal, Rajiv;Quelch, John A;Rangan, V Kasturi. <br/><br/>
Marketing management: text and cases.  Text and cases. 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2007 
 - xiii,812 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LALR