TY  - BOOK
AU  - Hawkins, Del I
AU  - Best, Roger J
AU  - Coney, Kenneth A
AU  - Mookerjee, Amit
TI  - Consumer behavior: Building Marketing strategy 
SN  - 9780070600867
U1  - 658.8342  9
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Consumer Behavior
KW  - Consumer Decision Process
KW  - Organisations as Consumers
ER  -