Hawkins, Del I <br/><br/>
Consumer behavior :  Building Marketing strategy / 
By Del I Hawkins...[et al] 
 - 9th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd. ,  2009. 
 - xxv, 867p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>9780070600867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer Decision Process<br/>Organisations as Consumers 
<br/><br/><label>Dewey Class. No.: </label>658.8342   / HAWD