TY  - BOOK
AU  - Paul, Justin.
AU  - Kapoor, Ramneek.
TI  - International marketing: text and cases 
SN  - 9780070635883
U1  - 658.848  1
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Country analysis selection market size and marketing mix
KW  - International product policy planning and strategy
ER  -