Paul, Justin. <br/><br/>
International marketing :  text and cases / 
By Justin Paul and Ramneek Kapoor. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2008. 
 - Xvii, 379p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070635883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Country analysis selection market size and marketing mix<br/>International product policy planning and strategy
<br/><br/><label>Dewey Class. No.: </label>658.848   / PAUJ