00363nam a2200145Ia 4500008004100000020001500041041000800056082001500064100001700079245002500096250000600121260006100127300001300188650001600201210716s2006    xx            000 0 und d  a0070601593  aeng  a659.1 DUNT  aDuncan, Tom.  aAdvertising and IMC.  a2  aNew DelhibTata McGraw Hill Publishing Company Ltdc2006  axxii,733  aAdvertising