Duncan, Tom. <br/><br/>
Advertising and IMC. 

 - 2 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2006 
 - xxii,733 
<br/><br/><label>ISBN: </label>0070601593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 DUNT