TY  - BOOK
AU  - Peter, J Paul
AU  - Olson, Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 9780070601581
U1  - 658.8342  7
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Consumer Behavior
KW  - Affect and Cognition and Marketing Strategy
KW  - Behavior and Marketing Strategy
KW  - The Environment and Marketing Strategy
KW  - Consumer Analysis and Marketing Strategy
ER  -