00777nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200230010210000180012524500820014325000120022526000660023730000300030365000220033365000480035565000360040365000430043965000450048270000200052720230830151406.0210716s2007    xx            000 0 und d  a9780070601581  cAIMIT LIBRARY  aeng  a658.8342 27bPETJ  aPeter, J Paul  aConsumer behavior and marketing strategy /cBy J Paul Peter and Jerry C Olson  a7th ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd.,c2007.  axvi,579p. ;bPB :c24 cm.  aConsumer Behavior  aAffect and Cognition and Marketing Strategy  aBehavior and Marketing Strategy  aThe Environment and Marketing Strategy  aConsumer Analysis and Marketing Strategy  aOlson, Jerry C.