Peter, J Paul <br/><br/>
Consumer behavior and marketing strategy / 
By J Paul Peter and Jerry C Olson 
 - 7th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd.,  2007. 
 - xvi,579p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>9780070601581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Affect and Cognition and Marketing Strategy<br/>Behavior and Marketing Strategy<br/>The Environment and Marketing Strategy<br/>Consumer Analysis and Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8342   / PETJ