00794nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000250012424501050014925000360025426000660029030000260035665000370038265000430041965000400046270000230050270000210052570000180054620220216105103.0210716s2009    xx            000 0 und d  a9780070660076  cAIMIT LIBRARY  aeng  a658.804 24bZEIV  aZeithaml, Valarie A.  aServices marketing :bintegrating customer focus across the firm /cBy Valarie A Zeithaml...[et.al].  a4th ed.bSpecial Indian Edition  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2009.  aXxix, 743p. ;c24 cm.  aCustomer perceptions of services  aAligning service design and standards   aUnderstanding customer requirements  aGremler, Dwayne D.  aBitner, Mary Jo.  aPandit, Ajay.