Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
By Valarie A Zeithaml...[et.al]. 
 - 4th ed.  Special Indian Edition 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2009. 
 - Xxix, 743p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer perceptions of services<br/>Aligning service design and standards <br/>Understanding customer requirements
<br/><br/><label>Dewey Class. No.: </label>658.804   / ZEIV