Mathur, U C. <br/><br/>
Strategic marketing management: text and cases.  Text and cases. 

 - 1 
 - New Delhi  Mac Millan Publishing Company  2006 
 - xvi,296 
<br/><br/><label>ISBN: </label>9781403931009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MATU