TY  - BOOK
AU  - Moskowitz, Howard; Gofman, Alex.
TI  - Selling blue elephants: how to make great products that people want before they even know they want them: How to make great products that people want before they even know they want them
SN  - 8131713741
U1  - 374.22 MOSH 
PY  - 2007///
CY  - New Delhi
PB  - Dorling Kindersley Pvt Ltd.
KW  - General Management
ER  -