Moskowitz, Howard; Gofman, Alex. <br/><br/>
Selling blue elephants: how to make great products that people want before they even know they want them.  How to make great products that people want before they even know they want them. 

 - 1 
 - New Delhi  Dorling Kindersley Pvt Ltd.  2007 
 - 252 
<br/><br/><label>ISBN: </label>8131713741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management
<br/><br/><label>Dewey Class. No.: </label>374.22 MOSH