TY  - BOOK
AU  - Kotler, Philip;Bes, Fernando Trias De.
TI  - Lateral marketing: new techniyues for finding breakthrough ideas: New techniyues for finding breakthrough ideas
U1  - 658.802 KOTP 
PY  - 2006///
CY  - New Jercy
PB  - John wiley & sons Ltd
KW  - Marketing
ER  -