Iacobucci, Dawn; Calder, Bobby. <br/><br/>
Kellogg on integrated marketing. 

 - 1 
 - New Delhi  John Wiley & sons  2003 
 - xxi,314 
<br/><br/><label>ISBN: </label>8126511249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 JACD