Mathur, U C. <br/><br/>
Advertising management: text and cases.  Text and cases. 

 - 1 
 - New Delhi  New Age International Pvt Ltd  2006 
 - xviii,334 
<br/><br/><label>ISBN: </label>8122415946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 MATU