Wells, William. <br/><br/>
Advertising :  principles and practice / 
By William wells, John Burnett and Sandra Moriarty. 
 - 6th ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd ,  2005. 
 - Xxix, 599p. ;  28 cm. 
<br/><br/><label>ISBN: </label>8120326121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising background planning and strategy<br/>Integrating marketing communication elements
<br/><br/><label>Dewey Class. No.: </label>659.1   / WELW