00927nam a2200229Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002200106100003100128245010400159250001200263260004700275300002800322650006200350650007000412942003100482999001900513952016500532OSt20220603093932.0210716s2008    xx            000 0 und d  a9788120323094  cAIMIT LIBRARY  aeng  a658.827 22bKELK  aKeller, Kevin Lane.940234  aStrategic brand management :bbuilding measuring and managing brand equity /cBy Kevin Lane Keller.  a2nd ed.  aNew Delhi :bPrentice Hall India ,c2008 .  axxvi, 788p. ;c23.5 cm.  aPlanning and implementing brand marketing programs940235  aIdentifying and establishing  brand positioning and values940236  2ddccBKe2ndk658.827 KELK  c202002d202002  00102ddc40708MBAaAIMITbAIMITd2007-10-24g350.00iBill no:7834; Bill dt:2007-10-17l0o658.827 KELKpMBA04568r2026-05-23 00:00:00v280.00w2021-07-16yBK