TY  - BOOK
AU  - Keller, Kevin Lane.
TI  - Strategic brand management: building measuring and managing brand equity 
SN  - 9788120323094
U1  - 658.827  2
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall India
KW  - Planning and implementing brand marketing programs
KW  - Identifying and establishing  brand positioning and values
ER  -