00750nam a2200217Ia 4500 OSt 20220603093932.0 210716s2008 xx 000 0 und d 9788120323094 AIMIT LIBRARY eng 658.827 2 KELK Keller, Kevin Lane. 40234 Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller. 2nd ed. New Delhi : Prentice Hall India , 2008 . xxvi, 788p. ; 23.5 cm. Planning and implementing brand marketing programs 40235 Identifying and establishing brand positioning and values 40236 ddc BK 2nd 658.827 KELK 202002 202002 0 0 ddc 0 0 MBA AIMIT AIMIT 2007-10-24 350.00 Bill no:7834; Bill dt:2007-10-17 0 658.827 KELK MBA04568 2026-05-23 00:00:00 280.00 2021-07-16 BK