TY  - BOOK
AU  - Karunakaran, K.
TI  - Marketing management : text and cases in indian context: Text and cases in indian context
SN  - 8183186033
U1  - 658.8 KARK 
PY  - 2007///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Marketing
ER  -