TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior.
SN  - 9788120330863
U1  - 658.8342 4537
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behavior
KW  - Consumer as an Individual
KW  - Consumers in their Social and Cultural Settings
KW  - The Consumers Decision Making
ER  -