Consumer behavior
Schiffman, Leon G
creator
Kanuk, Leslie Lazar.
text
xx
New Delhi
Pearson Education
2004
9th ed.
monographic
und
eng
xxii,561p. ; PB : 25.5 cm
By Leon G Schiffman and Leslie Lazar Kanuk
Consumer Behavior
Consumer as an Individual
Consumers in their Social and Cultural Settings
The Consumers Decision Making
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