TY  - BOOK
AU  - Betts, Peter;Huntingdon, Sue;Pulford, Alan;Warnaby, Gary.
AU  - Betts, Peter.
AU  - Huntingdon, Sue.
AU  - Pulford, Alan
AU  - Warnaby, Gary.
TI  - CIM marketing communications strategy
SN  - 0751740721
U1  - 658.802  1
PY  - 1998///
CY  - London
PB  - BPB Publications
KW  - Marketing Communications strategy overview
KW  - Managing the strategy process
KW  - Wider issues
ER  -