Betts, Peter;Huntingdon, Sue;Pulford, Alan;Warnaby, Gary. <br/><br/>
CIM marketing communications strategy / 
By Peter Betts...[et.al]. 
 - 1st ed. 
 - London :  BPB Publications ,  1998. 
 - xviii,352p. ;  PB  30 cm 
<br/><br/><label>ISBN: </label>0751740721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communications strategy overview<br/>Managing the strategy process<br/>Wider issues
<br/><br/><label>Dewey Class. No.: </label>658.802   / BETP