00390nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002000081245007000101250000600171260003500177300001100212650002100223210716s2007 xx 000 0 und d a8131700976 aeng a658.827 KUMS aKumar, S Ramesh aMarketing and branding: the indian scenario.bThe indian scenario a1 aDelhibPearson Educationc2007 avi,482 aBrand Management