TY  - BOOK
AU  - Kochan, Thomas A., ed.
AU  - Schmalensee, Richard L., ed.
TI  - Management: inventing and delivering its future 
SN  - 8129705915
U1  - 001.072 1
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Challenges and responsibility
KW  - Marketing
KW  - Technology
ER  -