Dogra, Balram. Rural marketing: concepts and practices / By Balram Dogra and Karminder Ghuman. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xiv, 352p. ; 24 cm. ISBN: 9780070660007 Subjects--Topical Terms: Marketing strategies for Indian rural market Dewey Class. No.: 658.802 / DOGB