Cateora, Philip R. <br/><br/>
International marketing / 
By Philip R. Cateora and John L. Graham. 
 - 12th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2008. 
 - Xxxii, 697p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9780070598799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Assessing global market opportunities<br/>Developing global marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.848   / CATP