TY  - BOOK
AU  - Ramaswamy, V S.
AU  - Namakumari, S.
TI  - Marketing management: : global perspective Indian context 
SN  - 9780230632790
U1  - 658.8  3
PY  - 2002///
CY  - New Delhi
PB  - Macmillan India Ltd
KW  - Global marketing strategies for Indian firms
KW  - Contemporary channel scenario in India
KW  - Marketing information system
ER  -