Ramaswamy, V S. <br/><br/>
Marketing management:   global perspective Indian context / 
By V S Ramaswamy and S Namakumari. 
 - 3rd ed. 
 - New Delhi :  Macmillan India Ltd ,  2002. 
 - XI, 748p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9780230632790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing strategies for Indian firms<br/>Contemporary channel scenario in India<br/>Marketing information system
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAMV