TY  - BOOK
AU  - Panda, Tapan K., ed.
AU  - Donthu, Naveen., ed.
TI  - Marketing in the new global order : : challenges and opportunities 
SN  - 8174465103
U1  - 001.0726588  1
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Branding in the new global order
KW  - E-commerce and e- marketing in new global order
KW  - Global marketing and challenges for future
ER  -