Marketing in the new global order
challenges and opportunities
Panda, Tapan K., ed.
Donthu, Naveen., ed.
text
xx
New Delhi
Excel Books
2007
1st ed.
monographic
und
eng
xiv,643p. ; PB 25.4 cm
Edited by Tapan K Panda and Naveen Donthu.
Branding in the new global order
E-commerce and e- marketing in new global order
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