TY  - BOOK
AU  - Perreault, William D.
AU  - Mccarthy, E Jerome.
TI  - Basic marketing: : a global managerial approach 
SN  - 9780070620186
U1  - 658.8  15
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Marketing strategy planning
KW  - Demographic dimensions of global consumer markets
KW  - Distribution customer service and logistics
ER  -