00720nam a2200205Ia 450000500170000000800410001702000180005804000180007604100080009408200210010210000260012324501010014925000130025026000660026330000270032965000320035665000540038865000480044270000240049020220212120820.0210716s2006    xx            000 0 und d  a9780070620186  cAIMIT LIBRARY  aeng  a658.8 215bPERW  aPerreault, William D.  aBasic marketing: ba global managerial approach /cBy William D Perreault and E Jerome Mccarthy.  a15th ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2006.  aXviii, 844p. ;c24 cm.  aMarketing strategy planning  aDemographic dimensions of global consumer markets  aDistribution customer service and logistics  aMccarthy, E Jerome.