Perreault, William D. <br/><br/>
Basic marketing:   a global managerial approach / 
By William D Perreault and E Jerome Mccarthy. 
 - 15th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2006. 
 - Xviii, 844p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070620186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy planning<br/>Demographic dimensions of global consumer markets<br/>Distribution customer service and logistics
<br/><br/><label>Dewey Class. No.: </label>658.8   / PERW