TY  - BOOK
AU  - Etzel, Michael J.;Walker Bruce J.;Stanton William J.
TI  - Marketing
SN  - 0070598371
U1  - 658.8 ETZM 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company
KW  - Marketing
ER  -