Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
By Henry Assael 
 - 6th ed.  India Edition 
 - New Delhi :  Cengage Learning India Pvt Ltd.,  1998. 
 - xviii, 718p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>9788131500361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASSH