00425nam a2200133Ia 4500008004100000041000800041082001700049100001900066245013900085250000600224260003500230300001200265650001400277210716s2006    xx            000 0 und d  aeng  a658.872 MEIC  aMeisner, Chet.  aComplete guide to direct marketing: creating breakthrough programs that really work.bCreating breakthrough programs that really work.  a1  aU S AbKaplan Publishingc2006  axii,266  aRetailing