Meisner, Chet. <br/><br/>
Complete guide to direct marketing: creating breakthrough programs that really work.  Creating breakthrough programs that really work. 

 - 1 
 - U S A  Kaplan Publishing  2006 
 - xii,266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retailing
<br/><br/><label>Dewey Class. No.: </label>658.872 MEIC