TY  - BOOK
AU  - Farris, Paul W;Bendle, Neil T;Pfeifer, Philip E;Reibstein, David J.
TI  - Marketing metrics: 50+ metrics every executive should master: 50+ metrics every executive should master
SN  - 8177584901
U1  - 658.802 FARP 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
ER  -